Maternity Wear | Asda Mothercare Executive Hire For Business Executives In Spain

Maternity clothes shop Mothercare is set to hire a former Asda executive to run its business in the UK, a move designed to help management to devote more attention to both international and domestic business to expand.

Mike Logue - who joined Asda in 2007 as head of its Asda Living non-food format and then moved to roles including commercial director of the grocery store for home and leisure - is about to join as a British director Mothercare and Early Learning Centre, the group acquired in 2007. It is unclear whether to buy a seat in the main directory of Mothercare.

D. Hiring Logue, who was also previously the CEO of computer game specialist Gamestation (now part of the play group) is likely to release Mothercare chief executive Ben Gordon to focus more on the group of retailers and international strategy. Mothercare sales in the United Kingdom have been eroded by increasing competition from supermarkets such as Tesco, Asda and, in recent years and Logue Sr. 's experience should help the retailer.

Other chains with fast-growing international operations have recently moved to strengthen his team in the UK. The supermarket giant Tesco in the UK established a meeting earlier this year to allow Philip Clarke, the supermarket's new chief executive to spend more time developing their overall strategy. It is believed that Mr. Asda Logue left a few weeks ago.

Sales growth in overseas business have exceeded Mothercare UK recently, suffering a sharp slowdown in consumer spending. Mothercare - which opened 166 new stores abroad in 2010-11 - said it plans to open another 150 in the current year, as its UK underlying sales fell 2.4 percent for the 12 weeks to March 26 . Two weeks ago, Ben Gordon, Mothercare chief executive, said: "The UK is an insecure and nervous, a little, but is booming internationally."

A spokesman for Asda said: "We can confirm that Mike Logue Asda has failed to discharge the role of UK director of Mothercare and ELC Mike joined Asda in 2007 as managing director of Asda and living under his direction have moved success in our home. and leisure. Mike has made a great contribution to Asda in the last three and half years and wish him all the best for the future. "

Mothercare declined comment.