2011年4月25日 星期一

Designer Maternity | Poshling Brings Personalized Offers Luxury For Your Mom!

Founded by students from the Harvard Business School, Sonali Mathur and Leah Tucker, Poshling takes the position as "social community" in which members can vote for discounts on designer brand maternity and children 's products. Categories include vote cutest summer dress for children "and" more attractive diaper bag. "

Poshling brings a unique twist to niches according to the day since the company gives its members control what products they want to do with discounts available as well as suggest in the future. Products with the highest number of votes that go solely to the sale, which is refreshing in a place where daily deals are either hit or miss, and indeed, there are only so many kinds of pole dancing and teeth whitening kits can be purchased until 's only an old hat.

What seemed Mathur and Tucker (wit) made is to combine two successful business models, deals with every day and mass customization to create an e-commerce solution very negotiable.

The biggest consumer complaint sites like trying Groupon established and has been relevant LivingSocial. Although the sites according to FamilyFinds day, offering deals for families, and the District of plums, a site that gathers offers curated by mothers for mothers, focusing on a target audience, their agreements are to be as highly customizable.

"We founded Poshling to help busy moms, solicit offers exclusive style and discover adorable brands without having to leave home. We won 't stop here. We'll be adding new features to make it even easier for members to request and offers exclusive access Poshling, "said Mathur.

Belabumbum, the luxury clothing brand commonly worn by celebrity moms was the first nominee to the limited-time sale Poshling 's web site pre-release, setting the bar for more high-end products to come . The company plans to conduct a beta release around the country this month.

Until then, there are few possibilities to consider. The first thing that comes to mind is whether Poshling 's voting system could be manipulated by overzealous mothers set their own preferences for discount on a regular basis. The possibility of sitting in front of a 's computer all day and press "vote" is very plausible, which leads to the question is there a limit placed on number of times a member can vote? As another possibility, Poshling is a business model that has the legs to take off. Finally, other e-commerce solutions will develop and operate the same as Poshling but for other markets, which could lead to saturation of this space.

Remember that time became one when Groupon really popular?

沒有留言:

張貼留言